Mar 16 2010
Cadillac Versus Lincoln Which Is Better
Back in the 1950s and all the way thru the 1980s, 2 Yank top end car brands battled for supremacy. For General Motors, builder of Cadillacs and for the Ford Motor Company, builder of Lincolns, company status rested on which automaker sold the most models each year. For many years, a pitched battle was raised until the clock struck midnight on New Year’s Eve. During those years, no one knew for sure who the sales winner was till well into Jan ; that is when the final sales totals were released. Today, the luxury car market has changed significantly, so much so, that the 2 automakers no longer matters. So, what led to this change? Many things, please study on for the details.
More Competition — Before the 1980s, Mercedes and BMW were minor players in the posh auto market. Infiniti, Lexus, and Acura were formerly nonexistent brands created during the 1980s by parent Japanese auto giants, Nissan, Toyota, and Honda respectively. Add in Audi, Jaguar, Volvo, and Saab and the competition really heats up.
Higher Incomes — The average Yankee family’s income level has surged over the last 20 years, meaning more buyers are choosing luxury brands. Why settle for a Chevy when you can afford a Cadillac? Why purchase a Cadillac when there are such a lot of other choices for consumers?
American Quality Problems — Both Cadillac and Lincoln have had their share of quality issues over time. Brand confusion has reigned too as Cadillac once sold rebadged Chevy Cavaliers as Cimarrons and as so many of Lincoln’s models have not managed to capture the imagination of potential buyers. EU brands gained in prominence as many of their models were considered to be better engineered, better built, more fuel efficient, and just as luxurious as the American brands.
Cadillac Transforms, Lincoln Wallows — though Mercedes and Lexus both outsell Cadillac today, Cadillac has made dramatic enhancements during the last a decade while Lincoln has not. Most Lincoln autos sold today are simply reskinned Fords while Cadillac has been developing and successfully selling new models that are unique to the brand. Most Cadillac products today compare favorably with BMW, Lexus, Infiniti, and Mercedes autos. Most Lincolns do not compare favorably with any other luxury models. All of this has been proved out in the marketplace as Cadillac constantly outsells Lincoln by over two to 1.
Yes, the posh brand battle has changed well past Cadillac vs Lincoln giving shoppers better cars and more choice. While Cadillac has successfully redone its dowdy image, Lincoln hasn’t. That, with the heightened competition from foreign makes, spells all the difference in what was once a heated battle for Yank top end car supremacy.
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